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Our Mission

Number of People Helped Per Purchase

Here at salt, we strive not only to provide you with an amazing fashion experience but also to help our global community. That's why 28% of net proceeds go to GAIN, a charity that helps fight malnutrition in developing countries by fortifying salt produced in these countries with iodine. Every time you buy a shirt from us, you provide 13 people with a lifetime of better nutrition.

 

Iodine is crucial for bone and brain development, and iodine deficiency is the leading preventable cause of intellectual and developmental disabilities in the world. More than 1.75 billion people today do not receive enough iodine in their diets. GAIN works with the governments of iodine deficient countries and with salt producers to fortify salt with iodine. Along with improved health, people who get enough iodine are smarter and more productive, which leads to a boost in the economy of these developing countries.

 

 

 

 

 

 

 

 

 

 

GAIN’s impact in these nutrient deficient developing countries is a long term one that will stay with the people even after GAIN is no longer directly involved with the country. Rather than providing iodized salt to countries temporarily, GAIN teaches salt producers in these countries to add iodine to salt themselves in order to ensure the benefits of increased nutrition last forever. Thank you for helping us to fight malnutrition, prevent intellectual and developmental disabilities, and promote a growing economy in developing countries.

 

 


Read more about GAIN here.

 

Shop to support gain.

A 1% decrease in malnutrition leads to a 4% reduction in poverty.

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